With ICECREAM Pharrell cements his mark as one of the most influential people in streetwear history. A subsidiary brand of Billionaire Boys Club, ICECREAM is renowned for its playful approach to streetwear utilizing loud, colorful designs, dog and ice cream graphics, and all-over prints. 

Artful embroidery elevates a pair of straight-leg jeans decorated in rip-and-repair patches with a rodeo design.